October 2013 Publisher Letter




In October 2010, we launched our first issue of Natural Awakenings, and what’s become Chicagoland’s greenest local magazine. So this month, we are so proud and excited to be starting our fourth year of bringing you the information you need to help make informed choices to lead a happier and more healthful life. Thank you, thank you, thank you for your loyalty, support and encouragement!

I think it’s fitting and appropriate that our anniversary issue coincides with our annual environmental issue. I’ve been passionate about how we treat everything on this Earth for as long as I can remember. As a kid growing up on the northwest side and spending time at my grandparents’ home in “the country”, I tuned in to frogs and trees and birds and bugs, and voraciously read library books about our natural environment. Summer vacations introduced me to the natural beauty and ecological wonders of this continent, as well as the human diversity of small towns and big cities. Aerial views of the country on one-too-many business trips in prior jobs revealed a hidden side of our environment not seen from the main road. Since college, sailing our glorious Lake Michigan has fueled my passion for Great Lakes ecosystem conservation.

Today, that same passion fuels this magazine, and we sincerely hope the information and resources that we present to you are helping to make a positive difference in your life!

Each month we produce, print and distribute Natural Awakenings to more than 1,100 locations in the area, as well as online at NAChicagoNorth.com, funded solely through ad revenue. From the bottom of our hearts, we are so grateful to our advertisers for partnering to help bring you fresh news and poignant articles, as well as to our distribution sites that host the magazine. Many have been with us since the beginning, and we applaud each and every one!

Did you realize that the success of our advertisers actually depends on you, our readers, to tie it all together? Each time you choose to purchase a product or service from a Natural Awakenings advertiser, you cast a positive vote with your dollars, letting them know their offerings are important, relevant and valuable to your healthy and green lifestyle. And here’s where we need you to complete the circle—please tell them that you saw their ad in Natural Awakenings, and thank them for supporting us. Retailers and practitioners attract customers and clients in many ways, so please let them know you read about them here.

So, thank you again for reading! We encourage you to send a note to Editor@NAChicagoNorth.com to let us know how you think we’re doing and what you’d like to see in our pages this coming year.

Jim Irwin and Peggy Malecki

Jim Irwin and Peggy Malecki

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As I reflected upon the year before I sat down to write my letter this month, it just seems that norms have changed in how many people choose to publicly interact with each other.

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I’m pausing to take it all in. Before sitting down to write you this month, I took a quick tour of the yard, which is transitioning to fall. I’d say it’s been an unusual weather year, yet each year now is even more out of the norm.

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April Thompson’s feature story, “Transformative Travel: Outer Adventures, Inner Journeys,” in this month’s issue, definitely touches a nerve for me.

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Time flies, and can you believe next month’s issue starts our eighth year of publishing?

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This morning, I made an exciting discovery in our garden’s small milkweed plants, as my eyes caught a chewing pattern that repeated across several leaves—could it be?

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