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Rock the Green Spreads the Word of Sustainable Living

The fourth annual Rock the Green Sustainability Festival, taking place from 2 to 11 p.m., September 9, at Reed Street Yards, in Milwaukee, supports the nonprofit’s mission to educate and empower communities. Gold and platinum headliners Ben Harper & The Innocent Criminals will perform their eclectic mix of blues, folk, soul, reggae and rock music.

There’ll be an Eco-Kids stage with interactive children’s activities; locally grown, sustainable and healthy cuisine in the Farm to Fork area; and a gathering of 18 local environmental nonprofits in the Eco-Champs space.

Rock the Green is a Travel Green-certified event, recognized as one of the greenest music festivals in the world by the UK-based nonprofit organization A Greener Festival. Last year, the festival’s zero waste efforts set a new record by diverting 90 percent of the event’s waste from landfills.

Cost is $50; free for kids 10 and under; $100 VIP admission. Location: 222 S. 3rd St., Milwaukee. For more information, visit RockTheGreen.com.