Accepted Misfits

Ugly Produce Gains Status




CLFortin/Shutterstock.com

Due to customer requests and petitions, more stores are beginning to stock the one in five pieces of produce that never made the cut before due to quirky shapes or other blemishes. Often, these are displayed next to their better-looking, more expensive counterparts to give consumers an eco-friendly choice. The 133 billion pounds worth of misshapen or scarred fruits and vegetables annually plowed under, buried in a landfill or fed to livestock is sharply at odds with the reality that 48 million Americans face food insecurity.

Whole Foods Market created a pilot program in some of its California stores, testing sales in April 2016 with Imperfect Produce, a service that delivers to homes. Walmart brought weather-blemished apples to 300 of its Florida stores to kick off their imperfect role in the movement. Five Pittsburgh Giant Eagle stores call their program Produce with Personality, and focus on navel oranges, russet potatoes, peppers and apples. Fourteen Hannaford stores in Albany, New York, offer the Misfits line, while donating unsold produce to local nonprofits. Hy-Vee’s 242 stores, located in eight central states, rolled out the Misfits last December.


For more information, visit EndFoodWaste.org.


This article appears in the August 2017 issue of Natural Awakenings.

Edit ModuleShow Tags

More from Natural Awakenings

Creating Community

With simple, clear steps and procedures, we can build bonds with our neighbors to create a better tomorrow together.

Soul Shine

Spiritual teacher Marianne Williamson points out that it is our light, not darkness, that most frightens us.

Feline Workforce

Cats now star in tasks ranging from boosting office morale to providing private security.

Transformative Travel

When we set our intention, open up to the unexpected and chat with locals, travel offers us life-changing gifts.

Resveratrol May Help Eye Health

Chinese researchers have determined that oral resveratrol passes through the brain to the eyes, where it may prevent vision degeneration.

Add your comment:
Edit ModuleShow Tags

See More »This Month

December 2013 Publisher Letter

The holidays are a time of joy, and we want to share our uplifting December issue with you.

TheosoFest Presents the Mind, Body and Spirit Festival

The Theosophical Society in America will host the 16th annual TheosoFest Mind, Body and Spirit Festival from 10 a.m. to 5 p.m., September 10th.

Two Bean Recipes

Delicious recipes for Buzzard’s Breath Four-Alarm Revenge Chili and Black Bean, Sweet Potato and Chorizo Stew.

Five Hundred Solar Panels to be Unveiled at GreenRise

A Share Fair and Solar Panel Unveiling of 500 solar panels will take place at the ICA GreenRise building, in Chicago.

Dr. Kristen Halland Explains the Benefits of Detoxification

Our bodies work hard to eliminate toxins that are slowing us down, but sometimes we need a little boost.

Great Lakes Restoration Conference

The 11th annual Great Lakes Restoration Conference, hosted by the Healing Our Waters-Great Lakes Coalition, will be held from September 29 to October 1 at the Drake Hotel.