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Road Runner Sports to Open in Wilmette

A new Road Runner Sports store will open March 30, at Edens Plaza, 3232 Lake Avenue, in Wilmette, Illinois. The 5,800-square-foot building will house the area’s largest selection of running, walking and fitness gear.

Road Runner Sports guests will have the chance to experience the interactive Shoe Dog foot analysis process. Using a dynamic, touchscreen video program, Shoe Dog eliminates the guesswork and helps customers find the perfect-fitting running or walking shoe. “Nobody else has a process that comes close to being as fun or powerful in creating a ‘Wow’ experience for runners and walkers,” says Mike Gotfredson, owner of Road Runner Sports.

Gotfredson explains that what makes Road Runner Sports unique is their focus on creating the best possible customer experience. Gotfredson says, “What really sets us apart is customer service that truly makes each guest feel cared for and special.”

For more information, visit or see their page on Facebook.