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New Balance North Shore Goes Back to the Future

Allen Adelman, owner of New Balance North Shore, in Highland Park, opened his business back in 1995 with a new concept of devoting the entire shoe store exclusively to the New Balance brand. Now Adelman is celebrating his store’s 20th anniversary with a big sale from October 20 to 31, along with fun special events.

For the sale, their best New Balance shoes will be rolled back to 1995 prices. There’ll also be contests, raffle drawings and special giveaways during the 12-day event. On October 24, a family fun day will take place starting at 10 a.m. with refreshments, activities and entertainment for kids of all ages.

Adelman attributes his store’s success and longevity to consistency and hard work, dedication to great customer service and the growing popularity of New Balance footwear over the years. “Having this anniversary event is our way of showing appreciation to our many loyal customers and families that we have fitted with shoes since we began,” says Adelman.


Location: 610 Central Ave., Port Clinton Square, Highland Park. For more information, call 847-266-8323 or visit