Karyn Pettigrew - 2021 Women in Wellness
Photo by Karen Kring (Chicago Botanic Garden, Glencoe, IL)
Pettigrew has inspired and transformed dozens of businesses and thousands of
lives internationally. Jamaican-American born and raised in Chicago, she has
always lived a life of diverse interests and experiences. Using her intuition
and more than 20 years of corporate marketing and entrepreneurial experience,
she developed a proprietary process called the Soul’s Code to Business. Her
methodology guides passionate, creative leaders to clearly articulate and
leverage their unique strengths to create ideal positioning and highly
sought-after businesses. Finding and creating a process for optimizing the
energetic link between the entrepreneur and their businesses has been
ground-breaking for her.
March of 2020, using the Soul Code process, she launched the sustainable travel
clothing brand for women called ZoeGoes. The six pieces in the collection
create more than 10 days of no-repeat, easy-care outfits.
Pettigrew encourages her clients to see their businesses as a physical manifestation of who they are. “We must honor the idea that we all deserve to be alive on the planet and that we have a contribution to make, even if it does not manifest in traditional ways. What that means is to honor, nurture and celebrate each other, as we are,” she explains.